end of field |

| .. |
![]() | Relevance - Content on your web site, data you store, forms you | |
| use to communicate with customers/clients must maintain a level of relevance. This isn't political relevance but information and style relevance associated with the needs of people who view your web pages. You need to offer things to them which let them know there is a reason to do business with you. Yes, your current relationships and referrals are important but irrelevant web site information can cost not only potential customers but existing ones as well. People like to feel they are getting their money's worth as well as their time's worth. |
![]() | Productivity - Your system must be productive. Hardware | |
| downtime is a major cause of low productivity in business. Many people will avoid using the computer just because of the fear of freeze, lockup, and wait time. Older equipment is not designed to handle the broad bloat of graphics, new software, and internet speeds we deal with today. Newer documents created in Office and other packages require more connections to perform well, especially if they are interactive with web sites, graphics, images, and media. You may think to yourself that you don't create such documents in your business, because your old XP platform just doesn't do it, but incoming documents and email will include the demand for this more and more. Update your hardware! At the very least, update your software to a modern package designed to handle the modern age. |
![]() | Web Design - How does your web site look? Is it out of date? | |
| Check the copyright at the bottom of each page... what year is it? That's just for starters. If you haven't looked at your competitors sites as well as some of the largest corporations in the world for comparison, your site may look like either a cartoon or a dizzy flash project. Cartoons are way out of date and flash is going out as we speak. Always look at Yahoo, Google, IBM, Walmart, and other big name sites to see what the latest acceptable form is. |
![]() | Profitability - Does your technology make you money or is it too | |
| broke down and out of date to do so? Technology is an asset you pay for just like trucks, cars, copiers, desks, and more. We all know an empty desk is a waste of business space and a new truck with no driver goes in the loss column. Technology needs to be manned and driven in order to make a profit. Don't be too cheap to invest in something that makes a potentially high rate of return out of one tech-reps work. Check your accounting and be sure you are making a profit on your hardware, network, software, web sites, and web marketing. It is in fact a second business that you own and operate, for better or for worse. |
![]() |